Use Cases You Can Solve with Segmint Data

The data available to you in the Segmint Data Services API provides many opportunities to enhance the problem-solving capabilities within a financial institution and to drive innovation and application development of personalized customer-facing interfaces.

Creating a Rewards Program with Relevant Benefits

Problem to be Solved:
Creating a Card Rewards program with rewards that incentivize your customers is often difficult because of diverse customer preferences.

How Segmint Data Adds Value:
Obtaining KLIs that describe the merchants where your customers prefer to shop and providing the population size of customers that shop with that merchant can help you build a Rewards program that will encourage utilization of your card offerings.

APIs to Get Started:

1. Use the endpoint listed below to pull the list of KLIs assigned to customers within the Consumer Spend branch of the KLI taxonomy. The result will provide the set of merchants for which your customers process transactions.

  • Endpoint: /kli/v1/partners/{partner_id}/kli_assignments/{kli_code}/children
  • kli_code: 8616194 (Consumer Spend)
  • kli_class: PUBLIC
  • kli_is_competitive: N
  • kli_is_leaf: Y

2. For additional details for each KLI insight, use the following endpoint. Cycle through each KLI code to obtain the total count of customers who have transacted with the merchant.

  • Endpoint: /kli/v1/partners/{partner_id}/kli_details/{kli_code}
  • kli_code: Code of each KLI to obtain additional details

Provide Relationship Managers with Customer Insights about Held-Away Assets

Problem to be Solved:
Knowing what products customers have with you only reveals a portion of their share of wallet. When engaging in customer conversations, relationship managers need quick access to data revealing payments their customers are making to competing institutions for held-away accounts.

How Segmint Data Adds Value:
Having knowledge about customer’s held-away assets and the competitive institutions they are making payments to can enhance conversations and drive more effective cross-sell.

APIs to Get Started:

To retrieve held-away asset details for a single customer, use the endpoint listed below to pull the list of KLIs assigned to a customer within the Competitive FI Products & Activity branches of the KLI taxonomy.

1. Start with the Competitive FI Products branch to retrieve the set of held-away products and institutions.

  • Endpoint: /kli/v1/partners/{partner_id}/ucics/{ucic}/kli_assignments/{kli_code}/children
  • kli_code: 39668008 (Competitive FI Products)
  • kli_class: PUBLIC
  • kli_is_competitive: Y
  • kli_is_leaf: Y
  • ucic: UCIC of the customer being searched

2. Optionally search the Competitive Banks branch to retrieve all competing institutions the customer is sending payments to, regardless of product type.

  • Endpoint: /kli/v1/partners/{partner_id}/ucics/{ucic}/kli_assignments/{kli_code}/children
  • kli_code: 8847985 (Competitive Banks)
  • kli_class: PUBLIC
  • kli_is_competitive: Y
  • kli_is_leaf: Y
  • ucic: CIC of the customer being searched

Enhance Collection Models

Problem to be Solved:
Predicting and preventing customers from moving into a collections status can save significant time and money for all parties and can help you retain your valued customers. However, building collections models to accurately predict these scenarios requires a breadth and depth of data that may not be readily available.

How Segmint Data Adds Value:
Segmint’s robust and structured insights taxonomy provides an extensive data set that your modelers can use to test the predictability of various customer insights to build smarter tools.

APIs to Get Started:

1. In this situation, you want all KLI insights assigned to all customers. Use the endpoint listed below. No query parameters are necessary.

  • Endpoint: /kli/v1/partners/{partner_id}/kli_details

2. For additional details for each KLI insight, use the following endpoint. Cycle through each KLI code to obtain the total count of customers who have transacted with the merchant.

  • Endpoint: /kli/v1/partners/{partner_id}/kli_details/{kli_code}
  • kli_code: Code of each KLI to obtain additional details

Customize OLB Tools with User Friendly Transaction Descriptions

Problem to be Solved:
Often the transaction descriptions that you receive from the credit card and debit card processing systems are very cryptic, cluttered and simply difficult to translate and decipher. Presenting uncleansed descriptions to customers can result in a poor customer experiences, such as unnecessary dispute requests.

How Segmint Data Adds Value:
Leveraging Segmint’s extensive set of merchant name variants and transaction cleansing algorithms, Segmint provides user friendly transaction descriptions and up to two levels of categorization that helps your customer remember if that purchase at Pirate’s Cove was a restaurant or the miniature golf outing on their vacation trip.

APIs to Get Started:

1. To access a friendly transaction description, simply submit a transaction to the following endpoint to receive a simple, clear description and up to levels of categorization.

  • Endpoint: /merchant/v1/partners/{partner_id}/merchant

Generate Rules Based Triggers for Personalized Customer Interactions

Problem to be Solved:
Customers have come to expect very personalized experiences from every interaction. Every site they visit, every app they interact with and with every online purchase they make, products and services are being recommended to them. Banks need to start to follow suit. But a depth of customer insights is required to make informed recommendations at the right time.

How Segmint Data Adds Value:
The Segmint KLI taxonomy provides insights about your customers that span all aspects of their financial behaviors; their products with you, their held-away assets, their utilization of your services and loan products, their inferred life events and their personal spend patterns. These insights provide the perfect inputs to a rules-based engine triggering personalized interactions with your customers.

APIs to Get Started:

1. In this situation, you want all KLI insights assigned to all customers. Use the following endpoint. No query parameters are necessary.

  • Endpoint: /kli/v1/partners/{partner_id}/kli_details

2. For additional details for each KLI insights, use the “Details for a single KLI” endpoint. Cycle through each KLI code to obtain the total count of customers who have transacted with the merchant.

  • Endpoint: /kli/v1/partners/{partner_id}/kli_details/{kli_code}
  • kli_code: Code of each KLI to obtain additional details

Integrate Marketing Performance Data Across Multiple Delivery Platforms

Problem to be Solved:
Financial institutions often use multiple delivery platforms to execute all of their marketing efforts. Aggregating the performance data of those efforts can be a manual, time-consuming, difficult task.

How Segmint Data Adds Value:
Easy access to marketing performance data at the campaign, goal and customer level can make it straightforward to build a single view of how well your marketing efforts are performing.

APIs to Get Started:

1. Pull the set of goals your customers have achieved as a result of being served impressions from the Segmint marketing platform via the endpoint listed below. You can choose a date range or customer type (business or consumer) to filter your search.

  • Endpoint: /influence/v1/partners/{partner_id}/influences/influences
  • ucic_type: ‘I’ for individual (Consumer)
  • from_date: Start date (optional)
  • to_date: End date (optional)

2. For additional details about the impressions served to each customer to influence them to achieve the goal, cycle each impression through the following endpoint to identify the campaign, channel, media and other information for the impression.

  • Endpoint: /impression/v1/partners/{partner_id}/impressions/{impression_id}
  • impression_id: ID of each impression to obtain additional details

Leverage Clicks to Initiate Customer Follow-Up

Problem to be Solved:
Customers that click on an FI’s digital ad are communicating that they want more information about the offer, the product or the institution. But financial institutions struggle with being able to connect and automate a customer’s click event to a follow-up phone call or email.

How Segmint Data Adds Value:
Financial institutions can integrate with Segmint’s Click endpoints and build automated solutions that will systematically pull the list of customers that clicked on their messages to initiate follow-up phone calls or emails that will continue the conversation and let the customer know that the FI is listening. Click data can be pulled by campaign goal and/or click date range, filtering the results and targeting customer follow-up.

APIs to Get Started:

1. Pull the customers that have clicked on messages served via the endpoint listed below. You can choose a specific campaing goal or click date range to filter your search.

  • Endpoint: /click/v1/partners/{partner_id}/clicks
  • campaign_goal_kli_code: 8616201 (Consumer Mortgage Loan)
  • from_date: Start date (optional)
  • to_date: End date (optional)